Wherever you go on the internet, whichever newspapers and magazines you open, there’s a familiar marketing message. Apparently, it’s easy to lose those unwanted pounds. Yeah, right. The marketers target our insecurities. They show us “before” and “after” pictures and suggest we too can become an “after” person if we buy their product. “Just spend your dollars with us,” they wheedle, “and we’ll heal your pain.” There are a mass of interesting assumptions in all these ads. It seems almost everyone is a target. We all want to shed pounds. That means we must all be unhappy with our current body shape. We must feel uncomfortable, perhaps even the victim of discrimination. Perhaps the health message is getting through and we begin to feel real fear of blocked-up arteries, high blood pressure and heart disease. Whatever the reason, the advertizers scent blood in the water and they are circling round… Read More…